5 SIMPLE TECHNIQUES FOR THE FCC’S ONE-TO-ONE CONSENT RULE AND WHAT IT MEANS FOR YOUR BUSINESS

FCC’s 1-to-1 Consent Requirement for Marketing Text MessagesThe Commission encourages vendors to make e-mail-to-text an opt-in provider as a means to cut back the number of fraudulent text messages people acquire. Texts originating from e mail addresses, rather than phone numbers, account for a major percentage of fraudulent text messages.4. The